It is a sequence of Latin words that, as they are positioned, do not form sentences with a complete sense, but give life to a test text useful to fill spaces that will subsequently be occupied from ad hoc texts composed by communication professionals.

People tend to be highly influenced by others, particularly when shopping online. This is why peer review sites such as Yelp, TripAdvisor, FourSquare, GoodReads, and many other independent review sites are so popular. 

This allows your client to get their story across from their own perspective and lets readers know that nobody puts words in their mouth. It can also get more readers across to your clients’ website by linking the post back to their blog or landing page.

You could even ask influencers to write a blog post for their own website that reviews your product or services, plus the tips they learned through working with you. This gets your business in front of even more readers and prospective target clients.